What we use
The two cookies below are first-party — set directly by matrecomm.com, never by a third party. Third-party tags (Google Analytics, Microsoft Clarity, Apollo, LinkedIn) are listed separately below and load only with consent. We do not use Meta Pixel.
| Cookie | Purpose | Duration |
|---|---|---|
mc_anon | Anonymous visitor ID used to group page views into a session. | 1 year |
mc_consent | Remembers whether you accepted or rejected analytics cookies. | 1 year |
Third-party: analytics, session replay & retargeting
We use Google Analytics 4 for aggregate usage analytics, Microsoft Clarity for heatmaps and session replay, and the LinkedIn Insight Tag to measure our LinkedIn ad campaigns and show you relevant ads on LinkedIn after you visit. Unlike the cookies above, these are set by Google and Microsoft/LinkedIn, not us — they only load after you accept the cookie banner, everywhere, not only where consent is legally required.
Apollo works at the level of the organisation, not the person: it matches the network your visit arrives from against a database of companies, so we learn that someone at a given company read a page — never who. We use no person-level identification.
Clarity goes further than the others: it records how you move through a page — clicks, scrolling and mouse movement — and replays that session to us. Text content is masked, so the recording shows the shape of what you did, not what you typed.
| Provider | Purpose | Your control |
|---|---|---|
| Google Analytics 4 | Aggregate usage analytics — which pages are visited and how visitors arrive. Set by Google, not us. | Google’s opt-out |
| Microsoft Clarity | Heatmaps and session replay — where visitors click, scroll and get stuck. Records page interactions, not just page counts. Set by Microsoft, not us. | Microsoft’s privacy statement |
| Apollo | Company identification — matches the network a visit comes from against Apollo's company database to tell us which organisation visited, not which person. Set by Apollo, not us. | Apollo’s privacy policy |
| LinkedIn Insight Tag | Ad retargeting and campaign measurement for LinkedIn ads. Set by LinkedIn/Microsoft, not us. | LinkedIn’s opt-out |
How consent works
If you browse from the EU, UK, or Switzerland, we ask before setting the cookies above or loading the Google Analytics and LinkedIn tags — you’ll see a banner on your first visit. Reject it and none of it runs; nothing is tracked, no retargeting pixel loads. Elsewhere, the first-party cookies and the third-party tags load automatically on your first visit. You can revisit this choice at any time — see “Controlling cookies” below.
Do Not Track & Global Privacy Control
If your browser sends a Do Not Track or Global Privacy Control signal, we honour it — no cookies are set, no page views are recorded, and neither the Google Analytics nor the LinkedIn tag loads, regardless of region or prior consent choice.
Controlling cookies
Clear the mc_consent cookie to see the banner again and change your choice, or clear mc_anon and mc_consentto stop first-party tracking entirely. To block the LinkedIn tag specifically, reject the banner, or use your browser’s tracker-blocking settings against licdn.com and linkedin.com. None of this affects your ability to browse or contact us.
See our Privacy Policy for how any resulting data is stored and for how long.